Privacy Policy

Last updated on: 24 May 2024

TowerSpace (Pty) Ltd is a company incorporated under the laws of South Africa, registration number 2022/827496/07, and having its registered address at 27 Canford Park, 53 Anthony Road, Durban North, KwaZulu-Natal, 4051, South Africa (“TowerSpace”, “we”, “us”, or “our”).

This Privacy Policy describes how we collect, use, store, and disclose personal information, in compliance with the Protection of Personal Information Act (POPIA) in South Africa.

This Privacy Policy applies to all channels through which TowerSpace operates, including our website located at towerspace.africa, associated social media pages on Facebook, LinkedIn, Instagram, our WhatsApp bot, and any electronic communications sent to us, collectively referred to as “Services”.

By using our Services, providing your personal information, or agreeing to this Privacy Policy where the option is provided to you, you agree to the collection, use, and sharing of your personal information in accordance with this Privacy Policy.

If you are required by applicable law to provide explicit consent to some activities mentioned in this Privacy Policy, you will be asked to give your consent by ticking a box, clicking a button, or through similar means of indicating your voluntary agreement.

You may withdraw your consent at any time by contacting us using the details set out at the end of this Privacy Policy. Please note that, in certain circumstances, we may continue to process your information after you have withdrawn consent if we have a legal basis to do so, or if your withdrawal of consent was limited to certain processing activities.

Please note that if you do not provide consent, or if you withdraw your consent, you will not be able to make use of our services.

Your continued use of our services, even after any changes to this Privacy Policy, constitutes your acceptance of such changes.

TowerSpace reserves the right, at its sole discretion, to modify, update, or replace this Privacy Policy at any time without prior notice. We will post any changes on this page and indicate the date of the latest revision at the top. It is your responsibility to periodically review this Privacy Policy to stay informed of any updates. Your continued access to or use of the Services following any changes to the Privacy Policy constitutes your acceptance of those changes.

We collect various types of information through our Services:

• Identifying Information: This includes your full names, ID number, and any other information you might provide that allows us to identify you.
• Contact Information: Your email addresses and phone numbers.
• Property Details: When using our “Lease Your Property” forms, we request specifics like property addresses, coordinates, and your relationship to the property. We may also collect personal or business identification documents, copies of title deeds, and copies of building plans.

• Tracking Data: We use standard tools (Google Ads, Google Analytics, Meta Ads) and our web servers to collect related data such as IP addresses, browser details, and web browsing activity.

• Web Analytics: We collect your date and time of visit, duration of visit, geographical location, referral source, page views, chat history, file uploads, browser details, information submitted via forms, and website navigation paths.

• Communication Preferences: We capture your preference in receiving marketing communications from us, as well as from third parties.

• Provide Services: We use your identifying, contact, and property information to provide support, process your requests, communicate with you, and evaluate your property for potential tower construction.
• Property Verification: We utilise the property specifics and identification documents you supply to in order to authenticate ownership of a property. This verification is carried out through third-party providers.
• Background Checks: In certain circumstances, it may be necessary to conduct a background check to ensure the integrity of our leasing agreements and to comply with legal obligations.

• Marketing: We utilise your contact information and communication preferences to send you promotional communications via emails, SMS, phone calls, WhatsApp messages, or other channels. Additionally, we use the captured tracking information to display ads personalised to you across the various Services.

• Improve Services: Information like tracking data and web analytics is beneficial in our ongoing efforts to improve our Services. We use these insights to enhance features, performance, and the overall quality of our Services.
• Advertising: We understand user interactions and behaviours using tracking data to customise and target our advertisements in line with your preferences, interests, location, and behavioural patterns.
• Respond to Enquiries: We utilise your supplied information to answer any enquiries or feedback you have, or to advise you about changes to our terms, conditions, and policies
• Legal Purposes: In some scenarios, we might have to use your data to enforce our agreements, protect our rights, or meet other legal obligations.

This Privacy Policy only applies to the data TowerSpace collects and uses through its Services. We may link to other websites or services, and feature third-party offerings within our services. Additionally, during ‘Lease Your Property’ form submissions, we engage third-party service providers for property verification.

These third-party websites, platforms, and advertisers, or advertising companies working on their behalf, often utilise technology embedded in the website or service to measure the effectiveness of advertisements and to personalise advertising content.

Such third-party websites, applications, or services may have their own privacy policies or terms of use, which will govern the information they collect, use, and share. We have no control over these third-party policies or practices, and they are not covered under this Privacy Policy.

We cannot take responsibility for the actions, content, or privacy policies of such third parties. We strongly encourage you to read the privacy policies and terms of service of any third-party websites or services that you visit or use.

We retain the data you provide in a secure manner for as long as is necessary to fulfil the purpose for which it was collected. The specific duration for retaining different types of personal data is as follows:

• Personal Information: The personal information you provide, such as name(s), contact details, and property details is kept for the duration of your relationship with us.
• Tracking Data: Data collected through standard tracking tools (Google Ads, Google Analytics, and Meta Ads) is retained for as long as needed to analyse user behavior, make improvements to our services, and conduct targeted advertising.
• Submitted Documents: Personal and business identification documents, copies of title deeds, and other submitted forms relevant to the property leasing process are retained as long as they are needed to manage leasing agreements, or as required by property and leasing laws.

TowerSpace applies measures to ensure the security of all data throughout its life cycle, from collection to deletion. Following the retention period, personal data is securely disposed of, unless its retention is required for legal, auditing, or regulatory reasons.

It is important that you understand your rights in relation to the personal information we hold about you. You have the right to:

• Be informed about the personal information we have about you;
• Request the update or correction of your personal information in our records;
• Object to certain types of processing;
• Withdraw consent to the processing of your personal data (if processing is based on consent);
• Request the deletion of your personal data;
• Report any misuse or abuse of your personal information.

Please note that exercising some of these rights, such as the withdrawal of consent to process your information or the deletion of your information, will limit the services we can provide to you.

If you wish to exercise any of your rights as described in this section, or if you have any questions or concerns about how we treat your personal information, you can reach through through the mechanisms provided in the ‘Contact Information’ section in this Privacy Policy. Please include your full name and any additional necessary information in your message.

This Privacy Policy, together with our Terms of Use, constitute the sole and entire agreement between you and TowerSpace with respect to the Services and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, with respect to the Services.

If you have any questions, concerns, or comments about this Privacy Policy, please feel free to contact us at:

TowerSpace
27 Canford Park, 53 Anthony Road,
Durban North, KwaZulu-Natal, 4051
South Africa

Email
[email protected]